The fellas in the upper quarters of Gazprom need some serious upgrading in gangsta’ talk. 
They’re so out of the loop that they named a $2.5 billion joint venture with a Nigerian gas company…NIGAZ.
Ouch..already Facebook groups accuse the Russian giant of racism.. here’s the BBC report.
A marketing blunder in Nigeria has got online communities all of a twitter, after a joint oil and gas venture with Russia was named Nigaz.
Nigerians No Nigaz, a group formed on the social networking site Facebook, says the name could be pronounced in a way offensive to black people. Users of Twitter have also expressed disbelief at the decision. "Russian & Nigerian companies have formed new oil firm called… Nigaz. I’m not lying," says Osa Oyegun, under her Twitter name ChocolateMezzo. The topic has prompted hundreds of tweets. Henry Makiwa, known as makiwahenry, said: "Lol of the day: Russian/Nigerian oil conglomerate has had PR branding blunder after naming joint company ‘Nigaz’."
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Jul 3rd, 2009
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